Diana Kordoff was born in 1998 in Bulgaria.
She spent her youth studying the arts in England from 2013 to 2020. During this time, she explored conceptual art, academic analysis of artistic works, and later continued her education at the renowned Arts University Bournemouth.
Shortly after completing her studies, she developed a profound passion for composing fragrances. From an early age, Diana possessed an exceptionally refined sense of smell and experienced the world through scent.
Over the years, she also won prestigious culinary competitions thanks to her remarkable sensitivity to aromas and flavor composition.
Diana says that she “bottles” entire personalities into glass flacons. She dedicates significant time to researching the psychological impact of olfaction, intertwining psychology and archetypes within the art of fragrance composition.
She works with the idea that smell functions “without a filter,” reaching directly into the emotional and memory-related parts of the brain. From there, she creates characters and identities in which different temperaments and personalities can recognize themselves.